Monthly Archives: January 2012

For media organisations, blog design is a serious and time consuming business

January 25, 2012
For media organisations, blog design is a serious and time consuming business

There are media organisations that take their blogs very seriously, especially those that seem them as a key tool in promoting select verticals and building up niche content and audiences. Blog design too becomes important, but the problem that some media organisations face is the integration of a legacy blogging platform with their modern content…

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Media organizations need to sort out their app problems

January 21, 2012

About 45 per cent of the iPad apps of  magazines and newspapers evaluated sometime last year had glitches said a report in AdAge Mediaworks; it said that the single biggest problem was authentication failure (the apps couldn’t recognize existing print subscribers). This apart, the were other problems as well: "Pages, video and audio can fail…

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Twitter strategy in newsrooms: organisational vs individual accounts

January 17, 2012

What kind of strategy should organisations pursue when it comes to the individual Twitter accounts of journalists? Some organisations have not taken too kindly to individual accounts. And even if they have, there often are caveats in place, which can sometimes can hinder creativity and freedom given the nature of the social media in question.…

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For news sites, has the time for responsive design really come?

January 6, 2012
For news sites, has the time for responsive design really come?

Responsive design has been has emerged as a strong theme during the year gone by and online world news sites too have ben responsive to this trend. Many web designers say that the big thing in online media has been responsive design. I have written about the basic concept in the past; so I will…

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