It is important to have a clear and well-enunciated Twitter strategy in newsrooms, given the many possible approaches to its use, as indicated by the recent Pew report on ‘How Mainstream Media Outlets Use Twitter’. What the Pew report tells us is that news organizations seem to vary greatly in terms of the number of…
The ‘routine’ story pages on news sites don’t often get the treatment that some other pages get; maybe because of CMS limitations or dull templates that see those pages as a kind of ‘print dump’. That is really disappointing because newsrooms have always been in the business of packaging stories and presenting them effectively –…
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